Luce Energy Drink was developed by Italian designers with the aim of creating a unique energy drink that stands out from the rest. Instead of creating just another energy drink, they took a creative approach by incorporating comic designs on the side of each can, making it visually distinctive from other energy drink brands. With 12 different comic stories, Luce products can be collectible, while comics can be related to any targeted market, telling a story about the country, about a collaborated brand, about a nation sport, culture, etc.
