The new situation requires new solutions in several areas of business processes and activities. Besides other areas, the sales journey has to be revised and changed since the needs and expectations of clients (B2B and B2C, too) have transformed fundamentally. They want to asses, try, and finally purchase the available products differently – preferably from their home or office, without visiting a store, showroom, or expo. They do not want to be in the same space with other customers and they do not want to touch anything used by others. Various technologies can be applied, but the most useful ones would be those, which could limit the customer’s need to move out and make product visualisation, functional, and design presentation as realistic as possible. The answer is immersive technology. Virtual/Augmented and Mixed Reality (VR/AR/MR) is made for this by default.
Mall/Expo in VR
A shopping mall or exhibition can be built in 3D and can be visited in VR. Existing Malls or new ones can make 3D virtual malls. Customers can visit the Malls in Virtual Reality with a VR device and they can walk around freely – just like in the real one. Brands and retailers can build their own VR store(s) connected through standardized interfaces and Malls can become a unique collection of VR stores.
The idea enriches the shopping experience with the use of special decoration and performers as the elements depend on profile – everybody can have its own Mall. Besides, other AI-generated or real visitors can appear around.
Store/booth in VR
A 3D VR store/booth of the company can be made where all products can be bought, and all functions of a real store are available. A flagship VR store – accessible from several malls that its products are all presented in 3D – with all colors, sizes, variations, and stock. VR store/booth can give many new perspectives, like the design of the VR store that can be changed depending on the customer’s profile, a Celebrity 3D twins presenting chosen products, new product launch events – simultaneously all over the world.
Products in AR/VR
Once a product is selected but before the actual purchase, it can appear in its future surrounding – home, in the garden, street. Products appear on the phone’s live camera view – in AR and look like a real one – in real-sized that can be walked around. It’s interactive as color variations can be easily added, buttons can be pushed, products can be opened or closed, and the interior of the products can be explored.
Remote sales assistant – AR
Customers can visit a VR store and have their own sales assistant with the use of an AR glass. Customers are sitting in front of their PC/web browser at home while a salesman helps them from an actual store. The assistant must wear a camera-equipped head-mounted device while instructs customers to walk to any spot in the store, to grab, explore, and try the product. In the end, the selected products are in the cart, the customer pays on the web site and the product is dispatched from the store.
The immersive sales solutions need a device to run the content (Smartphones (for AR) and laptops (for Web 3D)) and Customer’s VR headsets. The cost of running a physical store is comparable with the purchasing of 1000s of VR headsets. VR Headsets can be sent to potential customers for a few days. If the amount of one purchase (or regular purchases) is high enough definitely worth the investment for this new future sales path.
For more info read the link
Source: Arworks
