Apollo Tyres starts production from Hungarian plant

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It is investing € 475 mn in facility – the first overseas greenfield plant by an Indian tyre firm.

Apollo has inaugurated its sixth global tyre manufacturing unit in Hungary. The plant, the company’s second in Europe, was inaugurated by the Hungarian Prime Minister, Viktor Orban, on April 7, 2017.

Located less than 100 km from the capital Budapest, this is Apollo Tyres’ first greenfield facility outside India. A highly automated plant with use of IT-driven systems and robotics, it employs young and skilled associates on the shopfloor, mostly hired locally.

Onkar Kanwar, chairman, Apollo Tyres, said, “With this inauguration, of our Hungary greenfield facility, we have crossed another milestone in our global growth journey. This facility will help us further increase our presence and market share in Europe. From being a replacement market focussed company in Europe, we would soon be starting supplies of our to all the leading OEs in Europe.”

Built over 72 hectares, construction began on site in April 2015. The company is investing € 475 million in this facility. The final capacity at the end of phase I would be 5.5 million passenger car & light truck (PCLT) and 675,000 commercial vehicle  This facility will complement Apollo Tyres’ existing facility in the Netherlands, and will produce both Apollo and brands of for the European market.

The inauguration also marks 40 years for the company being in the business of manufacturing and selling of  India’s leading tyre manufacturer started its journey in the mid 70s from a single plant in the rubber producing state of Kerala. Started with making only truck tyres, became the market leader in the segment, and then entered other product segments. The company ventured into passenger vehicle relatively recently (in 2000s), but quickly became the largest producer of these in India; similarly, it entered the truck-bus radial segment around 2006, and already has the largest capacity in this segment in India.

Apollo was the first Indian tyre major to make an international acquisition in 2006, followed by a second one in 2009, was also the first one to start selling India-made products in the European market, considered as the most advanced automotive market. The company is now poised to be a major force in key international markets on the back of its significant investments in R&D and manufacturing, supported by its brand building activities.

 

Source: business-standard.com

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